Modernizing a Mid Century Icon

Built in 1969, the Tupperware Brands Headquarters building remained largely unchanged for nearly 45 years, until renovations were started in 2010 as part of a company-wide re-branding effort.  Exemplifying Architect Edward Durell Stone’s signature blending of Modernism and Populism with his Beaux-Arts-inspired use of luxurious materials and monumental scale, the building serves as the “home office” not only for the company’s C-Suite and corporate staff, but also for thousands of Tupperware Sales Consultants and Orlando tourists who visit every year.

The company’s new branding campaign sought to build on the company’s legacy while modernizing it to appeal to younger generations. Because the building holds significant historic importance, directions to the design team were to approach the renovation project from the mindset of a mid-century modernist with access to contemporary building materials, construction techniques and technology. The resulting design remains true to Edward Durell Stone’s design intent, while reinforcing the brand positioning of Tupperware as a modern, innovative company with a long and rich history.  

Main Entry, Reception and Grand Stair

Tupperware Brands Corp. World Headquarters

As the first impression for all visitors to the building, the entry arcade and main reception area was the logical place to begin the first phase of the renovation. 

Multi-purpose Meeting Spaces

Tupperware Brands Corp. World Headquarters

Located directly off the main entry arcade, these two adjacent meeting spaces are in nearly constant daily use for a wide range of group sizes and functions. Flexibility, branding and technology integration were important factors to be considered in the new design. As with all the renovations taking place in the Tupperware Headquarters building, the new design also needed to maintain the building’s mid-century aesthetic.